- October 6, 2018, 2–4 p.m.
Up Is Down - Exhibition Opening Talk with Author Thomas Dyja, The Third CoastFeaturing: Thomas Dyja, Corinne Granof, Amy Beste
The Block Museum of Art, Northwestern University
40 Arts Circle Drive, Evanston, Illinois 60208
Join us for the Opening Celebration of the exhibition Up Is Down: Mid-Century Experiments in Advertising and Film at the Goldsholl Studio.
"Improvisation, experimentation, social justice: all these things form the spine of what comes out of Chicago” – Thomas Dyja
In the 1950s, Chicago-based design firm Goldsholl Design Associates made a name for itself with innovative "designs-in-film." Headed by Morton and Millie Goldsholl, the studio produced artistically-inspired television spots, films, trademarks, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Combining Bauhaus-influenced aesthetics with commercial advertising success, the firm exemplified the way in which Chicago served as the nation’s design capital and a crucial testing ground for ideas connecting art, industry, design, and film.
Thomas Dyja, third-generation Chicagoan and author of the award-winning The Third Coast: When Chicago Built the American Dream, discusses why Chicago was fertile ground for the Goldsholls’ work— and explores the mid-century circumstances that united culture and industry across the city. In conversation with Dyja, exhibition co-curators Amy Beste and Corinne Granof share insight into the groundbreaking work of the Goldsholl Associates, tracing its artistic influences, including those of artist and designer László Moholy-Nagy, as well as the firm’s lasting design legacy.
The 2PM Talk is preceded by an all-ages Up Is Down Hands-On Design Lab, beginning at 10:30M